OUR SERVICES
FINANCIAL
INFRASTRUCTURE
THAT HOLDS.
Most bookkeepers see your transactions. We see your position. Four precision service tiers — built on a quantitative trading foundation and powered by real operating experience across ten portfolio companies.
- 01 MONTHLY BOOKKEEPING
- 02 CASHFLOW MODELING
- 03 FINANCIAL CONTROLS
- 04 CFO – LITE OVERSIGHT
TIER 01
FOUNDATION SERVICE
MONTHLY BOOKKEEPING
Full-cycle bookkeeping for businesses that have outgrown doing it themselves. Clean, accurate, and delivered on a consistent schedule — so you always know where you stand, not just at tax time.
This is not data entry. Every engagement is managed with the same discipline applied to a trading position — complete accuracy, zero ambiguity, and a monthly close that happens on time, every time.
The GWF Standard
Zero audit findings across all client engagements. QuickBooks Certified Online and Desktop. Every file delivered CPA-ready so your tax professional spends time on strategy — not cleanup.
| Bank & Credit Card Reconciliation | Transaction Categorization |
| Every account reconciled monthly. Discrepancies identified and resolved before they compound into larger problems. | Every transaction coded correctly against a chart of accounts built for your specific business model — not a generic template. |
| Monthly P&L and Balance Sheet | Accounts Payable & Receivable |
| Clean financial statements delivered on a consistent schedule. Know your numbers before you make your next decision. | What you owe and what you’re owed — tracked, current, and never a surprise. |
| QuickBooks Management | Year-End CPA-Ready Files |
| Full administration of your QuickBooks environment including setup, optimization, and ongoing maintenance. | Organized, documented, and ready for your tax professional — no cleanup required on their end. |
| BEST FIT FOR | NOT THE RIGHT FIT IF |
| → Service businesses at $250K–$1M revenue → Founders who just completed the GWF Incubator → Operators spending 5+ hours per month on their own books → Business owners who have never had a consistent monthly close → Anyone preparing to upgrade to Tier 3 controls | → You only need a one-time cleanup or tax filing →You’re looking for the lowest price on the market →You want data entry with no business context →Your revenue is under $100K with minimal transactions |
TIER 02
CASHFLOW LAB
CASHFLOW MODELING
Bookkeeping looks backward. Cash flow modeling looks forward. This service gives you a 13-week rolling view of your cash position — so you can make decisions based on where you’re going, not where you’ve been.
Built from real operating experience. GWF operates Chicago Organic Goods Delivery, Christmas Tree Delivery, and Nature First Market and Logistics — businesses with complex seasonal cash cycles. We understand cashflow pressure from the inside, not just the spreadsheet.
Why This Matters
Most business failures aren’t caused by a bad product. They’re caused by running out of cash while waiting for revenue that was coming. A 13-week forecast gives you the visibility to act before the problem arrives.
| 13-Week Rolling Cash Flow Forecast | Seasonal Pattern Mapping |
| Updated monthly. Shows your projected cash position week by week — inflows, outflows, and net cash at each point. | For businesses with seasonal revenue cycles — we map your historical patterns and build your forecast around them. |
| Revenue & Expense Scenario Modeling | Cash Runway Analysis |
| What happens if revenue comes in 20% below plan? What if a major expense hits unexpectedly? Scenario modeling answers those questions before they become crises. | How long can you operate at current burn? When do you need to make a move? Runway analysis makes the answer visible. |
| Capital Timing Recommendations | Monthly Cash Position Report |
| When to draw on a line of credit, when to defer a capital purchase, when to accelerate collections — based on your actual cash position data. | A clean one-page summary of where your cash stands, where it’s going, and what decisions are on the horizon. |
| BEST FIT FOR | NOT THE RIGHT FIT IF |
| → Seasonal businesses — construction, landscaping, holiday, agriculture → Logistics and delivery operators with lumpy revenue → Retail and e-commerce with inventory cycles → Any business that has ever been surprised by a cash crunch → Founders preparing to present cash position to investors or lenders | → Your revenue is fully recurring with no seasonal variation → You have no interest in forward-looking financial management → Your books are not current — Tier 1 comes first |
TIER 03
MOST POPULAR
FINANCIAL CONTROLS
Bookkeeping records what happened. Financial controls determine how it happens — and make sure it never happens wrong. This service designs and implements the internal financial infrastructure that protects your business, prevents errors, and prepares you to scale.
This is where the quantitative background matters most. In derivatives trading, controls aren’t optional — a single position without proper controls can be catastrophic. That same zero-tolerance standard is what we bring to your financial operations.
What Controls Actually Do
Controls prevent the quiet problems that kill businesses slowly — unauthorized expenses, vendor fraud, reconciliation errors, and the financial ambiguity that makes it impossible to know what’s actually happening inside your company. Once controls are in place, the books don’t just record history. They govern operations.
| Internal Controls Architecture | Expense Approval Workflows |
| A complete design of your financial control environment — who approves what, how money moves, and what gets reviewed at each stage. | Rules-based approval processes for every expense category — so no dollar leaves your business without the right eyes on it first. |
| Vendor & Payment Controls | Fraud Prevention Procedures |
| Vendor vetting procedures, payment authorization protocols, and duplicate payment prevention built into your operating system. | Segregation of duties, access controls, and audit trail requirements designed to catch and prevent internal and external fraud. |
| Chart of Accounts Optimization | Monthly Close Process Management |
| A chart of accounts built for how your business actually operates — not a default template. Proper structure makes every report more useful. | A structured, documented monthly close process — consistent, complete, and delivered on schedule every month without exception. |
| BEST FIT FOR | NOT THE RIGHT FIT IF |
| → Businesses at $1M–$3M revenue preparing to scale → Operators bringing on employees who handle money → Founders preparing to raise capital or apply for SBA loans → Multi-entity businesses needing consistent controls across entities → Any business that has experienced an unexplained financial discrepancy | → You are a solo operator with no employees handling finances → Your books are not current — Tier 1 is the prerequisite → You want controls designed but are not willing to implement them |
TIER 04
STRATEGIC TIER
CFO-LITE OVERSIGHT
A full-time CFO costs $150,000–$300,000 per year. Most businesses in the $2M–$5M range need the strategic financial leadership a CFO provides — but not at that cost. CFO-Lite gives you the oversight, the reporting, and the strategic counsel without the full-time overhead.
This is the tier where the trading background shows up most directly. Managing a portfolio of positions requires the same skills as managing a growing business’s financial strategy — capital allocation, risk management, performance measurement, and the discipline to act on data rather than instinct.
Who This Is For
Founders who are done making decisions based on gut feel and want a financial partner who can translate the numbers into clear strategic direction. If you’re preparing to raise capital, apply for financing, or bring on a business partner — your financials need to tell a coherent story. This tier makes that happen.
| Monthly Financial Review Calls | KPI Dashboard Design & Reporting |
| A dedicated monthly call to review your financial position, discuss what the numbers mean, and align on the decisions ahead. | A custom dashboard built around the metrics that actually matter for your business — not generic ratios that don’t apply to your model. |
| Budget vs. Actuals Analysis | Investor & Lender-Ready Reporting |
| Monthly variance reporting — what you planned versus what happened, and what it means for the decisions ahead. | Financial packages formatted and presented the way investors and lenders expect to see them — clean, complete, and credible. |
| Capital Raise Preparation | Multi-Entity Oversight |
| Financial narrative development, due diligence preparation, and the documentation package that supports a successful raise or loan application. | Consolidated financial oversight across multiple business entities — one clear picture of your full financial position. |
| BEST FIT FOR | NOT THE RIGHT FIT IF |
| → Businesses at $2M–$5M revenue with strategic decisions ahead → Founders actively preparing for a capital raise or SBA loan → Operators managing multiple entities who need consolidated oversight → Business owners who want a financial partner, not just a bookkeeper → Companies where financial decisions are currently made without clean data | → You need a full-time on-site CFO with operational authority → Your books are not current and controls are not in place → You are not ready to act on financial data and recommendations |
NOT SURE
WHICH TIER?
Book a free discovery call.
We’ll tell you exactly what your business needs — and what it doesn’t.